Today businesses are paying more attention to environmental responsibility both in the products they produce and the methods used to produce them. Corporate Social Responsibility (CSR) is a way these businesses are trying to show their responsible efforts to customers and stockholders in an effort to combine social responsibility with greater profits.
This project will delve into what goes into an effective CSR campaign and will explore the language companies use in these campaigns to appeal to the broadest audience possible. Some questions to guide this study are but are not limited to:
What makes up a successful CSR campaign?
Are customers willing to pay more for environmentally responsibly produced products?
Can this language be adapted to create successful social marketing campaigns to encourage sustainable behavior?
By using these questions to analyze a few examples of big business CSR language, I hope to find a correlation, and therefore a more uniform language style to be applied to social marketing campaigns to successfully encourage sustainable behavior.
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