Ewing, Gordon. 2001. Altruistic, Egoistic, and Normative Effects on Curbside Recycling. Environment and Behavior 33, no. 6 (November 1): 733 -764. doi:10.1177/00139160121973223.
This study addresses motivation for recycling. Specifically, why there is a discrepancy between people say they want to do and what they actually do. It is suggested in the introduction that cost and convenience are two of the biggest motivators for consumers in the United States. However, this study is about Montreal Canada and it focuses solely on curbside pickup.
The Research Design section begins with a brief history of curbside recycling pick-up and then outlines data gathering. Data was gathered by using a door-to-door survey. The sample was generated from census tracts with an eye towards having an even distribution of demographics such as race, gender and socio-economics.
This study is helpful to me in that it examined what influences various factors had. These factors included friends, family, government entities, and businesses. This is something other studies have not examined and one which my mini-study will also take a look at. One thing that is not examined is the amount each household recycles. It is unclear whether this is considered a flaw.
The data in this study is very thoroughly examined. For someone who is well versed in statistics this is a good thing, but the results are not coherent for the rest of us who are not as knowledgeable. This information would be far more useful if it was more clearly written.
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